What is a braintrust? Well the braintrust is a method of workshop to give you the tools you need to come with a clear brand ID, proposition or business plan. Since I got a lot of requests to help brands, companies or persons to create a clear proposition, I created a couple of workshops/ sessions to lead in to that demand.
The most ideas are in people’s heads. I just help them to get it out… By visualising, asking (a lot) of questions, draw, write and discuss.
Clarity: What is the image of your brand and what do you want as Identity?
What do you stand for as a brand? What do you want to stand for? Is there a difference between those two? During this first session we visualise your brand and vision.
This is an eye opening process. An exercise, which you haven’t done in a while, because you think it’s so obvious!
The experience afterwards, the session is that you look critical to your own expectations. It gives clarity. It’s getting back to the basics, back to the why. Is it still that what you aimed for?
Has it become the brand, the company for which you stand? And after having success and became a bigger brand or company, how can you follow up to your own successes without forgetting what you stand for?
It gives insight in your own expectations and drive to follow your vision.
Where do we want to go and what do we need to get there?
During the second part of the session we define your strengths and opportunities. What do we have to meet our objectives?
After that we look into your weaknesses; what is our challenge? What is it that we miss in our organisation? All these questions will be questioned and answered during the second session.
The second session is more serious it is to determine a long-time commitment where you can meet up to your new expectations and try to keep your focus.
You can do both parts on the same day (approx. 9 till 5) or you can split the sessions and take two half days.
Do you want to know what a braintrust can do for your brand, company or artist? Or you want to know the possibilities?Drop us an e-mail.