You know that feeling? You are surfing on waves of opportunities. One new assignment after another is coming your way and you never ever had to think about long-term plans.

And then suddenly you know that only opportunities are not enough, because you want more. You have to visualize and plan your future. What makes you tick? And what is the difference between you al the others who are doing what you are doing? Who are you as a brand? The last couple of months I’ve been working with several artists, brands and companies to find an answer to that question. And that has been an interesting journey. The funny discussions, the competition between the teams and the outcome, the braintrust is for everyone a truly inspiring process.


What is the braintrust?

We create a complete day with fun and very useful exercises to come up with your brand ID, long term objectives and at the end with a SWOT we create a couple of strategic questions that we have to solve and answer to make sure we meet these long term objectives.

It take some time and you have to clear you agenda for at least a day, but it is totally worth it. Do you want a braintrust for yourself, your team or company? Or you want to know what a braintrust can do for you?

Drop me an e-mail;

Goodbye or Hello

December is nearly 3 weeks old. Sinterklaas is on is way back to Spain and NYE is getting close.

As long as I remember I don't like this evening. It makes me feel sad and I prefer just to watch bad television, go to bed early and hit the gym on January 1st but that is not really social accepted behavior. 

 When I was younger and went to France every year for a camping vacation to visit my friend JB and I always found a reason to leave a day earlier. That way, in my head, I skipped the last day. Because that last day always made me sad. 

 I guess that is the same feeling I get on New Years Eve celebrations. I have to say goodbye... and I suck in goodbyes.

 The strange thing is... we say goodbye everyday when we say goodbye to yesterday but suddenly on NYE it's a thing, it is mandatory.

 But it is also the time to reflect on another year that gone by, to remember my challenges and triumphs, remember times that I got hurt and got up. 


Another chance to do better, not to worry and trust in what will be. So instead of goodbye, I say Hello!

Hello to new adventures, hello to new people and hello to everyone I love and with open arms I embrace the new year.

Hello 2017! 

Global Citizens

Picture: Michel Porro

Picture: Michel Porro

I think everybody's digital media timelines exploded last week with politics, black peet, healthcare and refugee issues, but it was also a year ago the attacks in Paris happened. Sensitive topics, but since the subject came up a couple of times last week I decided to write this.

I always try to move around without judgement and borders. I believe, and a lot of friends with me, that we are not just Dutch, American, Kenyan, French or whatever country we are from. We are citizens of the world; global citizens.

I have friends who spend their entire year saving refugees and travelled from Lebanon to Lesbos or vice versa. And I have friends living in Kenya and who wake up and try to make a difference and to save lives every day. 

And even close to home there are so many people who do good things or help others everyday. We move around and look at the world as our dance floor. We travel the world, business and pleasure, and we see ourselves more and more as these global citizens. Holland is where our home is, but more and more we have our home away from home, where we also feel at home, welcome and secure.

Due to digital media our world became much bigger then before and makes it so easy to reach out, to give your opinion or to just commend on things. 

Hard, unfundemental and judgemental.... watching what others might have and we don't.

And that makes people angry... maybe it is time to turn this around. Count your blessings, see everything you do have. What an amazing country we live in and that our possibilities are endless.

Earlier this year at Ibiza I re-read the book of Paul Fentener van Vlissingen (ondernemers zijn ezels) and there he wrote;

Your chances in life completely depend on the place, time and situation you are born in.

We are the lucky ones; let's open our eyes to see that. Let's be real global citizens and live as one!

Fuck it!

Fuck it!

If there’s one thing I realized it is that if there’s one person that should be held responsible for my very own happiness, it should be me. It’s so easy to blame everything and everyone around you, but in order to things to change, make the change. Create it. Yourself. Just do it (Yes, Nike picked that slogan for a reason)